Primary Health Business Series 

Time: 5pm - 6:30pm

• Recruiting and retaining staff
• Leadership and communication skills
• Creating a positive workplace culture

Facilitator: Kelli McDougall (Agri Talent and Global People Solutions)

Kelli McDougall is a highly experienced talent and workforce strategist with more than 20 years’ experience helping organisations address one of their greatest commercial challenges — people.

As Managing Director of Agri Talent and Global People Solutions, Kelli partners with business owners, executives and leadership teams to develop and deliver high-performing workforce strategies that support sustainable growth and commercial success. Her expertise spans executive search, strategic recruitment, succession planning, organisational design and talent retention, with a strong focus on productivity, business performance and long-term value.

Having established, built and scaled her own HR and recruitment businesses over more than 15 years, Kelli brings a unique combination of commercial acumen, entrepreneurial thinking and deep expertise in people strategy. She understands firsthand the pressures facing business leaders, from managing costs and navigating growth to building leadership capability, attracting critical talent and creating resilient organisations.

Kelli has led executive and senior leadership searches across complex business environments and is recognised for her consultative, commercially grounded approach. She challenges traditional recruitment thinking, encouraging organisations to move beyond reactive hiring towards proactive workforce planning, leadership development and sustainable talent strategies.

Known for her direct, practical and relationship-driven style, Kelli operates as a trusted adviser to business leaders, helping them align their people decisions with broader commercial objectives. She believes that attracting the right talent is only part of the equation — creating the structure, leadership and culture for people to perform and businesses to thrive is where real value is delivered.

Her core belief: Great businesses don't happen by chance. They are built through deliberate decisions about people, leadership and performance.

Presenter: Better Billing

Maximising Medicare Rebates
Learn how to identify under-utilised item numbers and ensure correct billing to improve practice revenue.

Common Billing Mistakes and How to Avoid Them
Reduce the risk of audits and compliance issues by understanding frequent billing errors.

Chronic Disease Management and MBS Opportunities
Explore how to use care plans and health assessments effectively.

Billing for Nurses
Discover how to integrate nurse-led billing to enhance patient care and practice income.

Updates and Changes to the MBS
Stay informed about the latest Medicare updates and how they impact your practice.

• Branding your practice and defining your value proposition
• Digital Marketing (social media, SEO, website essentials)
• Patient retention and communication strategies
• Managing online reviews and reputation

• Efficient clinic workflow and appointment scheduling
• Managing suppliers, inventory and equipment
• Business continuity and risk management

Cyber security for general practice

Presenter: Medihost Solutions

• Practical, actionable strategies to protect your practice
• Safeguard patient information
• Strengthen your cyber security resilience

MBS Billing

Presenter: Dr Ashley Van Leeuwestyn, Better Billing

Dr Ashley Van Leeuwestyn is a GP and co-founder of BetterBilling, with a strong focus on helping practices deliver high-quality, financially sustainable care. She has a particular interest in Medicare compliance, chronic disease management, and practical workflow improvements in general practice. Ashley works closely with clinics, PHNs, and GP teams across Australia to simplify complex billing rules and translate them into real-world systems that actually work in busy practices.

This practical session helps GPs and practice teams maximise compliant MBS billing. The first half covers GP Care Plans (items 965/967 GPCCMP), co-billing rules, and a full breakdown of Health Assessments (701–707) and the Menopause Health Assessment (695). It also explores Nurse-Initiated Care Item 10997 and how to optimise team-based billing opportunities. The second half focuses on commonly missed MBS item numbers — including ABI investigations, pregnancy tests, and 4001 Non-Directive Counselling related to pregnancy — helping practices identify revenue they may be leaving on the table. Using real patient examples and practical frameworks, this session equips attendees with the knowledge to bill accurately, confidently, and in accordance with MBS guidelines.

Maximising Medicare Rebates
Learn how to identify under-utilised item numbers and ensure correct billing to improve practice revenue.

Common Billing Mistakes and How to Avoid Them
Reduce the risk of audits and compliance issues by understanding frequent billing errors.

Chronic Disease Management and MBS Opportunities
Explore how to use care plans and health assessments effectively.

Billing for Nurses
Discover how to integrate nurse-led billing to enhance patient care and practice income.

Updates and Changes to the MBS
Stay informed about the latest Medicare updates and how they impact your practice.

Law and order in your practice

Presenter: Ben Gouldson, CG Law

Intellectual Property Law
Understand how your clinic’s name, logo, and reputation are valuable business assets. Learn how to protect your brand, trademarks, and creative materials including copyright in written paraphernalia — and avoid common ownership mistakes that can cost you time and money. Being aware of the importance of research outputs and of the intellectual property rights attaching to those outputs is also essential.

Privacy Law and Data Breach Obligations
With sensitive patient information at the heart of every medical practice, compliance with the Privacy Act and the Mandatory Data Breach Notification Scheme is more crucial than ever. Ben will guide you through practical steps to ensure your clinic meets its obligations and manages breaches effectively. Ben will also address likely future reforms based on the EU leading practice in this area of law, including the right to be forgotten and what that might mean for Australian medical practices.

Business Structures and Governance
Every practice - large or small - relies on sound business structures and governance frameworks. Gain clarity on how to choose and maintain the right legal business structure, manage risk, and align decision‑making with long‑term success.